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´╗┐ASUS Unveils its Z87 TUF Series

ASUS TUF The Ultimate Force line of extradurable motherboards will include two socket LGA1150 models, the Z87Sabertooth, and the Z87Gryphon. The more familiarsounding Z87Sabertooth, is built in the conventional ATX formfactor, featuring an 8phase CPU power supply, thermal armor covering most parts of the board, dustcovers or dummyspacers for most ports, slots, and headers, yet an active fanbased aircirculation within the thermal armor. Connectivity includes eight SATA 6 Gb/s ports, three PCIExpress 3.0 x16 slots wired to the CPU, 8channel HD audio, gigabit Ethernet, eight USB 3.0 ports, HDMI and DisplayPort outputs, and a number of conventional USB 2.0/1.1 ports.

The Z87Gryphon is the first microATX motherboard in the TUF series, featuring an optional thermal armor kit, 8phase CPU power, expansion slots that include two PCIExpress 3.0 x16 x16/NC or x8/x8, a PCIExpress 2.0 x16 electrical x4, wired to the PCH, six SATA 6 Gb/s ports, four USB 3.0 ports, 8channel HD audio with optical SPDIF output, gigabit Ethernet, and display outputs that include DVI and HDMI.

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´╗┐5 tips to grow your Facebook page from scratch

Weve passed a big milestone over on Breaking News Facebook page: 100,000 likes!

True, this is a pretty modest Facebook audience compared to many other major brands. But unlike some of those brands, Breaking News is still a relatively new entity in the news ecosystem. We launched our Facebook page on June 11, 2010. Like many newer brands, we face the challenge of growing our pages audience without the support of an established, traditional publishing channel and with a modest marketing budget. Sound familiar?

Were celebrating this 100,000 likes milestone and more milestones to come because we think weve honed in on a Facebook strategy that is delivering real results higher engagement, stronger viral sharing and clear audience growth.

Based on our case study over the last few months, were sharing five tips to help you grow your Facebook pages audience from scratch.

TIP 1: Metrics are your new best friend.

Facebook has really beefed up their Insights offering over the last six months, making huge swaths of detailed information available for export as well as easy dashboard viewing. Clearly, we all care about growing our likes. But in order to gain audience, you have to determine what activities contribute the most to that growth.

The good news: You dont have to guess!

Here are the main categories of metrics we watch closely as we look for correlations to like spikes:

Volume of posts per day and per month;

Stories created stories are likes, comments and shares on a post;

Reach the number of unique users who saw our posts, either organically in their News Feed or Ticker, directly on our page, paid or virally from a friend like, comment, share;

Impressions Facebooks aspirational metric for possible times your posts could have been viewed;

Link clicks how many times users clicked on URLs accompanying posts.

TIP 2: Map out a straightforward strategy with actionable goals that everyone buys in to.

Breaking news: Not everyone on your team is as obsessed with perfecting a Facebook post as you are. Getting everyone to buy in to your plan is key, and you can do that with a tothepoint strategy that focuses clearly on a small number of tactics that serve your main goal growing likes. Identify clear actions everyone can take as part of their daily routines. Also identify how you will measure the success/failure of those actions.

This shouldnt overwhelm your team and should keep everyone focused on actions that are truly important.

Heres an example from our strategy document:

THEORY TO TEST:We can reach a higher number of Facebook users on Friday, Saturday and Sunday.

PROPOSED ACTION:We posted 85 times on Fridays, Saturdays and Sundays in October: We posted 43 posts on 4 Fridays; 27 posts on 5 Saturdays; and 15 posts on 5 Sundays.

Lets aim to increase our monthly total FridaySaturdaySunday output to 120 posts 30% increase, with an average of 10 posts per day.

HOW WELL MEASURE:Well compare our monthovermonth Reach and Impression metrics.

TIP 3: Experiment with posting photos and asking Questions.

A few months back, several folks on the Breaking News team noticed that photos being shared in our personal News Feeds seemed to be standing out more. We decided to start experimenting with uploading images directly to our page instead of linking out to them, and weve seen a huge boost in engagement and sharing as a result. Photos as a peg to share news work really well on Facebook, especially when the photos are unique.

Facebook Questions have proven to be a great way to get our Facebook audience talking about breaking news, especially when the question is related to a talker story. Generally, we try to ask at least 2 Questions a week on our page. We try to keep them short and easy to answer. We try to avoid Questions that ask users to secondguess court rulings or arrests, and we also try to avoid Questions that would require the user to be an expert on the subjectmatter.

TIP 4: Experiment with Facebook advertising.

TIP 5: Test, learn, adapt repeat.

The key to any goalsetting process is to be agile. Breaking News on Facebook isnt perfect, and we dont claim to have all the answers. What we do have is a process to test and measure our theories for growing likes. This structure allows us to experiment and learn and then experiment again. Were looking at our Facebook performance every month and were tweaking based on the results were seeing. We can brainstorm new experiments and plug them into the existing structure that our team has bought in to. In many ways, this kind of discipline is an even bigger win than passing 100,000 likes.