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Returns To 34th Street To Open Flagship Store
Opening March 1 on Manhattans 34th Street, near the famous Herald Square, customers will experience a new look consistent with the recent rebranding efforts offering Fashion for every day. Style just for you.With our new flagship store we continue to offer a fashionable and innovative shopping experience to our customers in New York, explained Liz Crystal, Chief Marketing Officer at Lane Bryant. Lane Bryant is thrilled to call New York City home for our Flagship Store, in addition to our current Brooklyn location and our newly remodeled Harlem location. The hustle and bustle of the city is energizing and inspiring, and 34th Street is the perfect place to showcase the Lane Bryant and Cacique brands.
Not only will shoppers enjoy an updated, modern and fresh look of the brand, complete with new mannequin styles, but they will also experience unique touches such as customization of their fitting room experience via in room lighting adjustments. All fitting rooms are complete with an adjustable light source on the mirrors noted as office, daylight and evening. New imagery and design will also be prominent throughout the store, showcasing beautiful shots of models in Lane Bryant and Cacique merchandise, plus new fixtures that allow for highimpact merchandise displays that are easy to shop.
The Flagship Store will also feature a grand staircase, where customers will be able to walk up to the upper level. This second floor balcony will feature Caciques full assortment of intimate apparel, sexy intimates, and sleepwear, which are exclusive to the Lane Bryant brand, and are designed to make the Lane Bryant customer feel sexy, pretty and happy. The second floor will also be accessible via an escalator and an elevator.
To celebrate the launch of the Lane Bryant Flagship store, shoppers will find Lane Bryants signature classic and trenddriven looks along with vignettes dedicated to denim, Lane Bryants exclusive line of activewear, LB Active, and the Lane Bryant exclusive footwear line, LB Kicks. The new flagship store will also feature Lane Bryants Lane Collection, a runwayinspired line that is sophisticated, elegant, and timeless. In addition to offering Cacique, Sportswear and the Lane Collection, the flagship store will also offer additional exclusive items, which will only be available at the Flagship location.
Lane Bryant customers that visit the Flagship Store Grand Opening celebration from March 1 to 3 can enter to win one of 50 $25 Lane Bryant Gift Cards, which will be given away through a sweepstakes.
About Lane Bryant Lane Bryant is the nations leading womens curvy specialty apparel retailer, providing stylish and highquality fashion in sizes 1428. The Lane Bryant collection includes a wide selection of career to casual apparel as well as accessories, footwear, hosiery and Cacique intimate apparel. Lane Bryant fashions are available nationwide at its 805 Lane Bryant stores, and online. Lane Bryant is a whollyowned subsidiary of Ascena Retail Group, Inc. Nasdaq: ASNA.